About PropelRoot
PropelRoot is an automated customer intake, qualification, and dispatch intelligence platform engineered for residential trade contractors across the United States. The platform helps owner-operators in plumbing, HVAC, roofing, electrical, septic, and remodeling eliminate missed revenue by answering inbound homeowner requests, assessing job scope, and booking appointments directly into contractor dispatch systems.
Company Identity & Governance
PropelRoot is a commercial technology brand operated by PROPELROOT, a commercial sole proprietorship registered in July 2025 by Guru Praneeth Kumar.
Commercial Brand
PropelRoot
Automated customer intake, qualification, and appointment dispatch for trade contractors.
Operating Legal Entity
PROPELROOT
Sole Proprietorship owned by Guru Praneeth Kumar • Registered July 23, 2025 (Govt. of India Udyam Certification).
US Federal Tax Identification
IRS Foreign EIN Representation
Assigned by the Internal Revenue Service (IRS Letter 147C) for US commercial operations and B2B payment processing.
Headquarters & Focus
Hyderabad, Telangana, India
Commercial operations based in Hyderabad, India • Engineered specifically for trade contractors in the United States.
Evolution & Domain History
Founded in July 2025, founder Guru Praneeth Kumar initially developed and evaluated core voice and messaging prototypes under the project's early technical domain (propelroot.pro, registered in November 2025). In September 2026, production infrastructure, client dashboard access, and public documentation were consolidated onto propelroot.tech and app.propelroot.tech.
While the primary web domain at propelroot.tech was provisioned in September 2026 during this consolidation, the underlying business entity, software architecture, and systems have been in active development since July 2025.
Leadership
Guru Praneeth Kumar
Founder & Chief Executive Officer
Directs platform architecture, conversational model design, compliance engineering, and go-to-market operations at PropelRoot. Founded in July 2025 to build automated customer intake, qualification, and appointment dispatch systems for residential trade contractors in the United States.
Engineering Principles & Telephony Compliance
We build telecommunications software with a strict compliance-first ethos:
- Transparent AI Disclosure: Automated voice agents transparently identify as automated assistants upon direct customer inquiry or request.
- Deterministic Opt-Outs: Zero-AI, deterministic keyword evaluation for carrier opt-out requests (STOP, CANCEL, UNSUBSCRIBE) that immediately halts further dispatches across both SMS and voice.
- Compliant Contact Windows: Outreach conforms strictly to legal recipient local contact hours (8:00 AM to 8:00 PM for transactional messaging, and 11:00 AM to 6:00 PM for automated outbound calls) with automatic quiet-hours enforcement.
- Calendar Dispatch: Real-time bi-directional tool calling with Cal.com to turn qualified homeowner inquiries into scheduled contractor jobs with zero human friction.
Corporate & Administrative Directory
For general inquiries, corporate communications, or partnership discussions, please contact our administrative desk:
- Founder Direct Email: [email protected]
- General Corporate Desk: [email protected]
- Primary Website: https://propelroot.tech
- Client SaaS Dashboard: https://app.propelroot.tech