PropelRoot
PropelRoot answers every call 24/7, calls back new web and ad inquiries in seconds, and follows up by text and email until the job is on your calendar. Built for every kind of home-service company.
Summit Roofing: You're booked for a roof inspection tomorrow at 2:00 PM at 12 Oak St. Reply here if anything changes. Reply STOP to opt out.
Yes, please. The inspector will need to get into the attic. It takes about 30 minutes.
Your roof inspection is confirmed
Sunday, 2:00 PM · 12 Oak St · Calendar invite attached
Roof inspection · Dana R.
Sunday 2:00 PM · 12 Oak St · Insurance claim: likely
New job created
Ceiling leak after storm · call summary and recording attached
Reminder: your roof inspection with Summit Roofing is today at 2:00 PM. See you then!
A homeowner calls on Saturday night. Instead of voicemail, the AI answers, qualifies the job, books it, confirms it by text and email, puts it in your calendar and CRM, and reminds them the next morning.
Most AI receptionists only pick up the phone. PropelRoot works both ways on calls, texts and email, so every lead gets answered and followed up until the job is booked.
Answers your line 24/7, many callers at once, qualifies the job and books it.
Calls new web and ad leads back in seconds and calls old leads again, only during legal hours in their time zone.
The AI replies to customer texts, answers questions and books the visit.
Confirmations, reminders and follow-up campaigns. Stops the moment someone replies STOP.
Customer replies land in the same inbox as their calls and texts.
Booking confirmations with a calendar invite, follow-ups and the info a caller asked for.
Everything lands in one inbox and one CRM. Texting starts once your carrier registration is approved.
PropelRoot calls them back, books the job, follows up if they don't answer, and saves everything to your CRM. Here is each step.
Calls back new web form and ad inquiries within seconds during calling hours, before they contact another contractor.
Asks the right job questions (project scope, timeline, urgency) and automatically books qualified estimates directly onto your sales team's calendar.
If a homeowner misses the call, PropelRoot follows up by text and email, and checks in on open estimates, so no customer or quote is left behind.
Booked jobs land on your calendar with the call summary and recording. Every customer is saved in the built-in CRM and can be sent to your other tools by webhook.
See every customer, call, text and booking in one place: response times, jobs booked and after-hours calls answered.
It learns your services, prices and service area, so it talks like someone from your office. Pick your trade to see how it works for you.
The 12 things that decide whether a new inquiry becomes a booked job.
| What matters | PropelRoot | Typical AI receptionist | Answering service |
|---|---|---|---|
| Answers calls 24/7 | |||
| Calls back new web & ad inquiries | Usually inbound only | ||
| Books the job during the call | Some do | Takes a message | |
| Text & email follow-up until booked | Limited | ||
| AI replies to incoming texts | Varies | ||
| Brings old leads back with call & text campaigns | Rarely | ||
| Follows up on open estimates | Rarely | ||
| Built-in CRM with call summaries | Varies | ||
| Knows your services & prices | Generic script | Shared script | |
| Texting rules (STOP, quiet hours) | Varies | — | |
| Try it before it goes live | Varies | Agent training | |
| Pricing | Often per minute | Per call or per minute |
New leads come in from your forms and ads, and booked jobs and call notes go back into your CRM automatically.
Cal.com booking is built in. Everything else connects through Zapier, Make or Pabbly, and we help you set it up.
We look at how calls and leads reach you today and where jobs are slipping through.
Your services, prices, hours, calendar and phone number, loaded and tuned for your trade.
Talk to your AI in the browser first. When it sounds right, turn it on.
Move the sliders to match your business and get a rough estimate of the jobs you could win back from inquiries you already get.
Estimate only, not a promise. Assumes 1 in 10 of the inquiries you miss becomes a job once every inquiry gets a fast call back and follow-up. Revenue, not profit.
No. It works for any home-service company: HVAC, plumbing, roofing, electrical, septic, pest control, garage doors, landscaping, remodeling and more. You tell it your services, prices and questions.
The AI receptionist speaks English. If many of your customers need another language, tell us in the demo so we know what matters to you.
Inbound calls: answered at the same time, no plan limit. Your PropelRoot number can take more than one call at once on every plan, so a second caller doesn't get a busy tone because of your plan. Each caller gets their own conversation with the AI. The plan limit applies to outbound calls, which are placed 1 at a time on Essentials and Starter, 2 at a time on Growth and up to 5 at a time on Scale (set per customer).
It tries again up to 2 more times over the next few days (3 calls in total) and can follow up by text and email. Calls only go out during normal daytime hours in the customer's time zone, and texting stops the moment they reply STOP.
Yes. The dashboard is built around visibility: call logs, recordings, transcripts, summaries, outcome tags, and follow-up status.
Flat monthly plans with no setup fee: Essentials $499 (400 voice minutes), Starter $999 (1,300 minutes) and Growth $1,699 (4,300 minutes, for teams with several crews). Every plan answers your incoming calls, calls new inquiries back, and includes texts and emails; the plans differ in monthly allowance, phone numbers and how many outbound calls can be live at once. Outbound calls: 1 at a time on Essentials and Starter, 2 at a time on Growth, up to 5 at a time on Scale (set per customer). Inbound calls: answered at the same time, no plan limit. Larger companies get a custom plan. If you use more than your allowance you can move up a plan, or switch on optional extra usage with a monthly cap. Texting starts once your carrier registration is approved. Book a demo and we'll help you pick the right one.
Most contractors already lose money in the follow-up gap. PropelRoot helps recover more value from the inquiries you already paid for before spending more on ads.